The Luxury Tag Heuer Replica Watch is a special version of TAG’s Connected Modular 45 watch, distinctive because it takes the shape of a round mechanical watch with a 45mm case. It is an android-powered smartwatch, with a crown that acts as the control center. The screen of the new special edition Alec Monopoly watch is a digital rendering of a painting by the artist. The white rubber straps on each version of the Swiss Tag Heuer Watches are hand painted by Alec Monopoly, and each is one-of-a-kind. The straps, all 300 of them, were mounted side by side on a large board at the party, where the artist finished painting them all at once, using a technique that involves applying spray paint in splatters. “I experimented with a lot of different paints, and I found spray paint is the best because it is conditioned to work outside in the rain or snow, and on different surfaces,” says Monopoly. “
Part of the artist’s role as a Best Tag Heuer Replica Watches ambassador is to create original paintings to be hung in the brand’s boutiques around the world and to design other marketing materials. During the celebrations in Miami, he also unveiled a sculpture exclusively for TAG Heuer, which will be auctioned for charity. A studio has been set up for him at TAG Heuer’s manufacture in La Chaux-de-Fonds, where he will create some of the paintings. Monopoly is famous for wearing a bandana on his face to protect his identity. “It’s part of graffiti culture to remain anonymous so you can continue painting,” says Monopoly, who points out that “tagging is not legal.” The artist has progressed beyond graffiti to paintings, which Fake Tag Heuer Watches are exhibited in galleries in New York, his hometown, as well as Miami.
The artist was hired by TAG Heuer after CEO Jean-Claude Biver sought advice three years ago from his then 14-year-old son, Pierre. “I asked him how I could connect with the new generation,” says Biver. “He told me I should work with Cara Delevingne and Alec Monopoly. His son connected him to Monopoly’s Instagram address, Biver became a follower, then a fan, and eventually approached him to buy some of his work. “The more I went on Instagram, the more I saw that he had a lot of influence on this younger generation – and I started to like his art,” says Biver. “I even bought a painting for my son, to thank him.”